60% dos profissionais não manipulam dados sensíveis de clientes adequadamente, acarretando em vazamento de informações e abertura para crimes digitais.

Handling sensitive customer and internal data is a daily challenge for many companies, especially under the General Data Protection Law (LGPD, in Portuguese).

Effective since September 2020, the LGPD is an extension adapted to the Brazilian reality of GDPR (General Data Protection Regulation) in force in Europe since May 2018. Its main objective is to allow the consumer to choose which personal data a company may or may not be aware of.

However, despite the fact that security of sensitive data is among the main concerns of executives , many do not train their teams on how to best handle such information, increasing the chance of information leak and cybercrime.

More than half of professionals do not handle sensitive customer data correctly

Recent studies by the IPRC (Behavioral Risk Research Institute) indicate that 60% of professionals do not take due care with the sensitive data of the organizations where they work, according to the portal TI Inside .

According to the study, 13% of these professionals tend to leak sensitive information in exchange for benefits, such as gifts and cash. The other 47%, on the other hand, are unaware of the real importance of keeping such data confidential.

From the data presented above, it is evident that companies are unprepared for the new data protection law. In addition, the lack of knowledge about the real importance of keeping sensitive data safe increases the chances of digital crimes.

It is worth remembering that, in the first half of 2020 alone, Brazil suffered more than 26 billion digital attacks . Major attacks include phishing campaigns, cyber attacks that capture personal information, such as passwords and credit card details, and ransomware , software malicious ones that can block the computer screen or encrypt predetermined important files that are leaked or returned with large payments.

Thus, it is necessary for business leaders to invest in training to train their employees on the best way to handle sensitive internal and customer data. In addition, it is also essential that they reinforce their cybersecurity protocols.

Only 35% of company employees know how to handle sensitive data, study reveals

The study, which interviewed 2,435 employees who work at different hierarchical levels in private companies in the country, also concluded that only 35% knew how to properly handle sensitive customer data.

Such ignorance and unpreparedness to deal with sensitive data can also be proven by “5th National Survey on Information Security Awareness” .

According to the study, 13% of these professionals tend to leak sensitive information in exchange for benefits, such as gifts and cash. The other 47%, on the other hand, are unaware of the real importance of keeping such data confidential.

From the data presented above, it is evident that companies are unprepared for the new data protection law. In addition, the lack of knowledge about the real importance of keeping sensitive data safe increases the chances of digital crimes.

It is worth remembering that, in the first half of 2020 alone, Brazil suffered more than 26 billion digital attacks . Major attacks include phishing campaigns, cyber attacks that capture personal information, such as passwords and credit card details, and ransomware , software malicious ones that can block the computer screen or encrypt predetermined important files that are leaked or returned with large payments.

Thus, it is necessary for business leaders to invest in training to train their employees on the best way to handle sensitive internal and customer data. In addition, it is also essential that they reinforce their cybersecurity protocols.

Only 35% of company employees know how to handle sensitive data, study reveals

The study, which interviewed 2,435 employees who work at different hierarchical levels in private companies in the country, also concluded that only 35% knew how to properly handle sensitive customer data.

Such ignorance and unpreparedness to deal with sensitive data can also be proven by “5th National Survey on Information Security Awareness” .

According to the study, less than 30% of companies prepare their employees to meet the new requirements of the LGPD .

72% of Brazilians believe that companies are not prepared to comply with LGPD standards

The lack of knowledge on the part of employees on how to manipulate sensitive data is clearly perceptible in the eyes of Brazilian consumers, according to surveys released by the portal CIO.

According to the study, 72% of respondents believe that companies are not prepared to ensure the privacy of their data according to the law. The data, however, can be explained due to the fact that only 29% claimed to have been contacted by companies to address issues related to their personal data.

Therefore, once again the importance of companies to realize optimizations for customer service to comply with LGPD standards </ a > , in addition to offering support and training on the subject to your teams.

25% of information leaks are caused by employees

25% of a company’s sensitive data leak is caused by internal agents, such as employees and partners, whether accidentally or intentionally. The statement, obtained from IBM data, was made by Felipe Salgado, director of engineering at DNK, during the webinar“ Data leak: how can companies and people protect themselves and mitigate risks? ”

The webinar, promoted by DNK, also had the presence of a lawyer and specialist in Cybercrimes and Digital Law, Dr. Luiz Augusto D’Urso, who showed that the validity of the LGPD it did not prevent an exponential increase in digital crimes related to the leak of sensitive data.

Understanding the importance of preserving sensitive data for customers and companies, the DNK innovates daily to offer omnichannel solutions for contact center and call center with maximum security and efficiency, through the union with strategic partners like CS Global IT e MyCena .

To protect companies and people from data leak, DNK is proud to present its newest solution of data loss prevention. Flashsafe DNK is a software for operator machines, undetectable, which allows you to manage how operators manipulate internal and customer data. With an attractive price and easy installation and maintenance, the solution presents the best cost-benefit in the market.

DNK offers customer service solutions in line with the new LGPD

In line with the latest trends and market needs, DNK aims to transform the experience of customers and partners with their consumers. To this end, the company relies on the use of state-of-the-art technologies and a team of experienced professionals.

In addition to maximum excellence and security in customer service, DNK values ​​compliance with the standards required by the General Data Protection Law. To this end, the company provides its partners with tools and platforms with innovative and customizable features, with the option of cloud data storage, which considerably decreases the chances of information leak.

With DNK services and products, customer service is provided through a omnichannel integrated platform , which connects all channels of customer service (WhatsApp, voice, web and chat, among others) with fast recovery of customer information and data, in order to offer a complete and satisfactory management of the customer journey with differentiated results.

The company is recognized by the market and awarded for its successful solutions and cases. Winner of the category “Best Self-Service Solution” at the XXI Consumidor Moderno Award and winner of the silver trophy at the Prize Cliente SA 2020, in the category “Leader in Innovation Strategy ”, in partnership with a client, DNK understands that a well-attended consumer is the secret to successful service.

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