It is not something new that the coronavirus pandemic affected many industries from many different segments. To continue doing business during the social isolation period, many companies saw in the digital transformation process the perfect solution to provide security, commodity and satisfaction to customers. In the bank sector this...

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It is not something new that the digitalization process and the omnichannel service became fundamental to keep companies competitive, mostly in times of social isolation. With the consumers increasingly digital and used to use mobile devices and applications to interact and perform daily tasks, the immediatism and convenience have...

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It is not something new that the Coronavirus (COVID-19) pandemic impacted several markets and accelerated companies’ digitalization. To continue doing business during the social isolation period, it was necessary that companies not only made themselves present in the online environment, but also rethink the entire customer journey, expanding the...

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The coronavirus (COVID-19) pandemic has not only accelerated the digitalization in companies but has also changed the individual’s consumption habits. Increasingly adapted to the routine of the so-called “new normal”, consumers seek convenience and immediatism to make both daily tasks and commercial transactions. Thus, they opt for services that...

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The coronavirus (COVID-19) pandemic not only accelerated the digital transformation process in companies but also made consumers adapt themselves to the use of digital to perform tasks in a simple, agile and convenient way. To answer the needs of an increasingly multi connected and imediatist consumer, companies saw on...

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The coronavirus (COVID-19) pandemic changed consumer’s behavior, encouraging the adoption of digital in a large scale and speed. In the financial field, this impact was no different: banking digitalization is increasingly consolidated in Brazil – leader in the sector among Latin American countries – and everything indicates that this...

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The mass adoption of business transactions in the digital environment, due to the coronavirus (COVID-19) pandemic, brought new challenges to the companies. Between them, ensure that the digital consumer experience is humanized, satisfying and unforgettable. This way, it becomes necessary that companies rethink their strategies and adopt new measures...

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Handling sensitive customer and internal data is a daily challenge for many companies, especially under the General Data Protection Law (LGPD, in Portuguese). Effective since September 2020, the LGPD is an extension adapted to the Brazilian reality of GDPR (General Data Protection Regulation) in force in Europe since May...

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Although compliance with the General Data Protection Law (GDPR) is extremely important, many companies do not have systems with data integration, which can lead to future problems, such as information leakage and even tarnishing the organization’s reputation. Adapted to the Brazilian reality of the General Data Protection Regulation (GDPR),...

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To continue doing business during the coronavirus (COVID-19) pandemic, companies saw themselves obligated to adapt their way of relating with clients. Besides the constant optimizations and the anticipation of digital transformation processes at organizations of many different sizes, highlighted the ones which the strategies focus on the customer experience...

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