It is not something new that focusing on the customer experience (CX) is the secret for many companies to stand out from the others in a scenario where the market is highly competitive and the consumers are increasingly digital and multiconnected. To serve consumers increasingly used with the use...

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In a highly competitive market, the focus is satisfying the customers’ needs through excellent customer service. With the new era consumers increasingly demanding, multiconnected and immediate, selling a quality product or service is not enough anymore: it is also necessary to provide pre- and post-sales support through a humanized,...

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We can’t deny the fact that the coronavirus (COVID-19) pandemic reaffirmed the importance of the digital as a differential to guarantee companies’ competitiveness in a period where the consumer is increasingly demanding, multi-connected and immediate. However, even with technology increasingly present in the consumers routine, they still prefer a...

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We can’t deny that the coronavirus (COVID-19) pandemic has boosted not only the digitalization inside companies but also the investments in IT. Fundamentally, to keep yourself competitive in the market and adapted to the “new normal” of customer service, the number of companies that invest in digital and smart...

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It is not something new that the coronavirus pandemic affected many industries from many different segments. To continue doing business during the social isolation period, many companies saw in the digital transformation process the perfect solution to provide security, commodity and satisfaction to customers. In the bank sector this...

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It is not something new that the digitalization process and the omnichannel service became fundamental to keep companies competitive, mostly in times of social isolation. With the consumers increasingly digital and used to use mobile devices and applications to interact and perform daily tasks, the immediatism and convenience have...

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It is not something new that the Coronavirus (COVID-19) pandemic impacted several markets and accelerated companies’ digitalization. To continue doing business during the social isolation period, it was necessary that companies not only made themselves present in the online environment, but also rethink the entire customer journey, expanding the...

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The coronavirus (COVID-19) pandemic has not only accelerated the digitalization in companies but has also changed the individual’s consumption habits. Increasingly adapted to the routine of the so-called “new normal”, consumers seek convenience and immediatism to make both daily tasks and commercial transactions. Thus, they opt for services that...

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The coronavirus (COVID-19) pandemic not only accelerated the digital transformation process in companies but also made consumers adapt themselves to the use of digital to perform tasks in a simple, agile and convenient way. To answer the needs of an increasingly multi connected and imediatist consumer, companies saw on...

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The coronavirus (COVID-19) pandemic changed consumer’s behavior, encouraging the adoption of digital in a large scale and speed. In the financial field, this impact was no different: banking digitalization is increasingly consolidated in Brazil – leader in the sector among Latin American countries – and everything indicates that this...

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