The coronavirus (COVID-19) pandemic has not only accelerated the digitalization in companies but has also changed the individual’s consumption habits. Increasingly adapted to the routine of the so-called “new normal”, consumers seek convenience and immediatism to make both daily tasks and commercial transactions. Thus, they opt for services that...

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The coronavirus (COVID-19) pandemic not only accelerated the digital transformation process in companies but also made consumers adapt themselves to the use of digital to perform tasks in a simple, agile and convenient way. To answer the needs of an increasingly multi connected and imediatist consumer, companies saw on...

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The coronavirus (COVID-19) pandemic changed consumer’s behavior, encouraging the adoption of digital in a large scale and speed. In the financial field, this impact was no different: banking digitalization is increasingly consolidated in Brazil – leader in the sector among Latin American countries – and everything indicates that this...

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The mass adoption of business transactions in the digital environment, due to the coronavirus (COVID-19) pandemic, brought new challenges to the companies. Between them, ensure that the digital consumer experience is humanized, satisfying and unforgettable. This way, it becomes necessary that companies rethink their strategies and adopt new measures...

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Handling sensitive customer and internal data is a daily challenge for many companies, especially under the General Data Protection Law (LGPD, in Portuguese). Effective since September 2020, the LGPD is an extension adapted to the Brazilian reality of GDPR (General Data Protection Regulation) in force in Europe since May...

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Although compliance with the General Data Protection Law (GDPR) is extremely important, many companies do not have systems with data integration, which can lead to future problems, such as information leakage and even tarnishing the organization’s reputation. Adapted to the Brazilian reality of the General Data Protection Regulation (GDPR),...

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To continue doing business during the coronavirus (COVID-19) pandemic, companies saw themselves obligated to adapt their way of relating with clients. Besides the constant optimizations and the anticipation of digital transformation processes at organizations of many different sizes, highlighted the ones which the strategies focus on the customer experience...

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It is not surprising that, in 2020, the digitalization of ways of payments was quite expressive due to the quarantine of the coronavirus (COVID-19). Data from the Brazilian Association of Credit Card Companies and Services (Abecs) related that, only last year, the payments through digital environments reached R$ 1.38...

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It is not something new that the year of 2020 was marked by transformations caused by the coronavirus (COVID-19) global outbreak. To continue business and adapt themselves to the new consumption habits, companies migrated to digital and saw themselves obligated to optimize their customer service areas. However, despite adaptations...

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It is not something new that digital transformation revolutionized the way companies relate themselves with their clients. Every day, new communication channels emerge, forcing companies to extend their respective digital presence to expand the reach of customer service, differentiate themselves from the competition and satisfy the needs of increasingly...

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