In 2021, the boom of the COVID-19 pandemic made many companies need to leave their comfort zone and reinvent themselves to remain competitive. In the face of the challenges to migrate for the digital and the increasingly fierce competition, where companies from all over the world offer the same...

It’s no surprise that the Coronavirus pandemic reinvented the way customers and companies relate. Such revolution, by itself, has been undergoing constant changes as the consumers’ needs evolve and new technologies are implanted in service. In this scenario, understanding the changes in the service and in the customer’s experience...

In an increasingly digital era in constant evolution, it is common that many executive leaders and CEOs ask themselves: how to be aligned with the consumers’ expectations and the trends in customer service? Technological advances, as well as the Coronavirus pandemic, reinvented the way companies relate with their customers....

Achieving excellence in customer service is the dream of any company that wishes to become a reference in Customer Experience (CX). In an increasingly digital and competitive world, investing in smart solutions with cutting edge engineering, modern technology and new products focused on CX can be excellent strategies to...

Providing an unforgettable Customer Experience (CX) is the dream of any company that wishes to become a reference in the market. However, experts claim that providing a good experience is not enough anymore. It is necessary to understand the customer memory to build a whole experience process and arouse...

Are you always forgetting your passwords? If the answer is yes, perhaps you should know that payment methods of the future will have to abolish alphanumeric passwords. As new technologies appear, it all indicates that these passwords will be replaced by bio validation systems: voice pattern, fingerprint and even...

Retain customers and provide a good customer experience (CX) is not always an easy task, especially in an era where the consumers are increasingly digitals and demanding. In most cases, it is fundamental that companies’ CEOs invest in customer attraction and retention strategies, in addition to changing the company’s...

Customer loyalty. Regardless of size or segment, this is the dream of any company to stand out from the competition and ensure business survival. Not so long ago, offering a quality product at a fair price, distributing gifts and discount coupons, and promoting promotional actions were enough to captivate...

There is much talking about Customer Experience. Regardless of whether you are a renowned CEO, work in a small business or have read any of our articles, surely you have heard about the importance of providing a good customer experience to ensure business success. But, what would be, in...

We live in an area where digital transformation is no longer optional. Increasingly innovative, automatics and smart, the so-called disruptive technologies like Robotic Process Automation (RPA) and Artificial Intelligence (AI), have been allowing many sectors to optimize their services to continue business in an increasingly multi-connected world – especially...