It is not something new that the digitalization process and the omnichannel service became fundamental to keep companies competitive, mostly in times of social isolation.
With the consumers increasingly digital and used to use mobile devices and applications to interact and perform daily tasks, the immediatism and convenience have become fundamental requirements to improve the customer experience (CX).
Therefore, more than being present in many channels, offering integrated support 24h per day, companies that offer faster deliveries at the lowest cost are ahead.
Omnichannel architecture expands sales channels and chances of converting leads, according to experts
With social isolation, online sales and access to e-commerce increased.
In 2020, Brazil registered an increase of more than 73% on online sales, according to data from the Brazilian Chamber of Electronic Commerce. Data from the E-commerce Brazil report indicates that, only in may of this year, the Brazilian e-commerce registered 1,66 billion accesses. The value corresponds to an increase of 40% when compared to the same period last year.
To answer the high demands of requests, a growing number of companies are strengthening their logistics and merchandise distribution networks in order not only to gain the consumer’s attention, but also to carry out the maximum number of deliveries in a shorter period of time and at a reduced cost.
Fighting for the faster delivery title, most companies promise to deliver the product on the same day or, at most, 24 hours after confirmation of purchase.
To guarantee the success of fast delivery, more and more marketplaces are investing on multilevel architectures with an omnichannel approach.
In a simplified way, the multilevel architecture allows to incorporate the physical stores that these sellers have to the strategy, in a faster and more efficient way, connecting them to the e-commerce game via marketplaces.
It is about marketplaces that utilize omnichannel inventories at multiple levels. In them, it is possible to establish a multilevel relationship by incorporating the inventories of the physical stores of the sellers – or of partners and franchises linked to them – in the digital strategy.
According to experts, the multilevel omnichannel architecture is an excellent strategy for companies that wish to expand the range of products and, at the same time, avoid disruptions in the logistics service.
These professionals explain that they are now incorporating not only e-commerce stock, but also those of physical stores linked to that e-commerce, to the offerings of marketplaces.
This way, the multilevel structure also provides new sales channels and new ways to achieve potential consumers (leads).
Multilevel marketplace: short distance deliveries guarantee competitiveness and improves the digital consumer experience
With the increase of digital consumption, the time and cost of delivering goods become decisive factors when the consumer completes the purchase.
One of the multilevel marketplace benefits is reducing the product delivery time. Besides that, many companies combine the multilevel architecture to the logistics based on Crowdshipping and Last Mile Delivery concepts.
Crowdshipping is about a kind of collaborative delivery. Combined with Last Mile Delivery, the service allows logistics companies or common people to carry out a single collection in the region and deliver goods on foot or by bicycle, for example.
According to experts, the format has a strong potential for growth within logistical systems. As they are short-distance deliveries, they do not depend on large logistical operations, reducing costs for both end consumers and retailers.
From the business view, a great benefit of this strategy is reducing the distance between product and consumer, using the stores as stock outposts and ensuring more competitiveness in terms of freight cost and delivery SLA, through ship from store, which are determining factors to improve the conversion rate.
From the consumer’s view, in addition to better commercial conditions due to these factors, the strategy also brings the option of collection at the store, thus providing another alternative.
Besides that, it is worth reminding that in the omnichannel approach, there is the advantage of improving in a significant way the products offer and ensure the sale of an item without physical store staff having to make any additional effort.
This results in a significant improvement in the customer experience, which now has more options and convenience in the purchase process.
Pick Hub: Partnership between DNK and Ubirider opens market to mobility and shortens distances between products and customers
Aligned to the market needs, DNK and Ubirider join efforts and bring the Pick platform to Brazil.
It is about a set of mobile and web apps that combine the power of smartphone and cloud computing, real-time data, Artificial Intelligence, communications and payments.
“We chose to represent the Ubirider in Brazil for the innovative aspect of the solution. With that, DNK will revolutionize the Brazilian market for mobility and urban logistics”, celebrates the CEO of DNK, Ântimo Gentile.
Available for Android and IOS smartphones, the Pick Hub modality allows transport operators to use the marketplace from the platform to sell their services to B2B companies, exploring new and valuable market segments through the crowdsourcing and crowdshipping concept.
“The process is quite simple, works both as a front-end for B2B sales and as an employment opportunity for individuals harmed by the pandemic: the transport operator registers in the Pick Hub app and offers its transport services and delivery of goods to companies”, explains Gentile.
The crowdshipping solves the main trends in short distance operations: more agility and lowest price. This kind of delivery grows at an accelerated rhythm when compared to traditional deliveries.
According to the “The Future of the Last Mile Ecosystem” report, short distance deliveries in Brazil will grow 78% until 2030. Besides that, the deliveries made in the same day or instant are the fastest growing, advancing, on average, 36% and 17%, respectively.
“The consumers demand for the convenience of online shopping and fast delivery drives companies to rush to satisfy this demand with ever faster, cheaper and more sustainable delivery options. Through the partnership with Ubirider, fulfilling this demand with excellence is already a reality at DNK”, the executive is proud.