In a market highly digital and competitive, we can´t deny that leveraging management data is critical for companies to generate insights relevant to business success and make assertive decisions.
However, the lack of adequate knowledge and tools has generated big challenges for companies to transform this data into relevant information. This is what the Data Paradox global study suggests.
Business digitalization is still a challenge for companies according to a survey
According to the survey, conducted in May of this year by Forrester Consulting, the avalanche of data generated by the acceleration of the digital transformation in business is still an obstacle for many companies.
The survey results show that barriers such as lack of knowledge and adequate tools, integration difficulties (silos) and risks associated with information security make the volume, speed and variety of data generated, instead of offering a competitive advantage, create daily challenges for organizations.
This way, investing in the training of employees and executive leadership, especially with regard to data analysis and information manipulation, is increasingly necessary in the corporate environment.
Although 73% of Brazilian businesses are guided by data, less than half can transform them into relevant information
The survey counted with more than 4 thousand respondents, between directors and decision makers in companies from more than 45 countries.
Talking about the Brazilian market, Data Paradox has concluded that 73% of executives believe that data is essential for the success of businesses. However, only 28% can analyze this data in a proper way and transform them into relevant information to the business.
Once again, the data makes evident the importance of companies to invest in professional training, guiding all the team about the best way to analyze data and manipulate sensible information both internal and from customers.
Such capacitation becomes even more necessary due to the fact that less than 30% of companies train their employees to be in conform with the General Data Protection Law (LGPD) and that 25% of a company’s sensitive data leakage is caused by internal agents, such as employees and partners, either accidentally or intentionally.
Main challenges
Inside the Coronavirus (COVID-19) pandemic context, the Forrester Consulting survey has concluded that, for 43% of Brazilian leaderships, the amount of data that needs to be collected, stored and analyzed by the organizations has significantly increased.
Soon, among the main challenges to meet the huge amount of data, it is worth highlighting the fact that 76% of national businesses are unable to analyze and use all the information collected. According to the survey, these companies collect data faster than they can analyze it.
On the other hand, 74% of the Brazilian respondents claimed that, they constantly need more information than is available, which may be the result of more than half (58%) of companies in the country claiming that they store a significant amount of data in their own data centers and do not process the data on the edge (edge), 38% of companies have the data divided into silos and not integrated in the same environment and most organizations in the country (71%) emphasize that the organization’s board does not ostensibly support the strategic use of data analysis.
Again, the statistics point out the importance of training employees and leaders so that they know how to analyze and take advantage of managerial data, as well as for the need of companies to invest in tools and intelligent solutions capable of issuing data in real time and storing it in the cloud.
DNK is number one in data-based solutions for call centers and contact centers
Aligned with the market trends and needs, DNK offers the best solutions for contact centers and call centers, being specialized in the development of high-performance products, solutions and services for companies in the area.
The use of last generation technology combined with a team of experienced professionals, leads DNK to constantly innovate to transform the experience of customers and partners with their consumers.
DNK values excellence in customer service providing their partners tools and platforms with innovative and customizable functions in order to guarantee a satisfying and unforgettable Customer Experience.
All solutions offered by DNK are data-based, being capable of issuing managerial reports in real-time and storing relevant data in the cloud. This way, sensible information is collected, stored and analyzed with maximum security.
In addition, with DNK’s services and products, the customer service is provided through an integrated omnichannel platform, which connects all service channels (whatsapp, voice, web, chat and others) with fast recovery of client’s information and data, in order to offer a complete and satisfactory management of the client journey with differentiated results, maximum security and in accordance with the standards required by the LGPD.
The company is recognized by the market and awarded for solutions and successful cases. Champion of the “Best self-service Solution”
category in the XXI Modern Consumer Award and winner of the silver trophy in Client SA 2020 Award in the category “Leader in Innovation Strategy”, in partnership with a client, DNK understands that a well-attended customer is the secret for the success of the service.
